"How often can you post to your blog?" is an extremely popular question, to which there is absolutely no right or wrong answer. Twice per month? Twice a week? Twice a day? Just one time a day?
You'll find a lot of different blog posts promoting different scheduling for blog posts. A lot of them recommend posting once or twice weekly, maximum. Here's my undertake the issue - the two blog posting schedules that matter, also to what types of blogs they're applicable.Understanding Posting Schedules
First of all, you need understand that there is absolutely no right/wrong answer because of this question, as I've already stated. Different timings may or might not work for several types of blogs.
The following advice is not something that I really believe works for each blog, but it's what realy works for some (after my research).
How User Engagement & Blog Posting Are Related
First of all, it is a myth that readers will undoubtedly be annoyed if you update your blog daily. It's just a myth, with no real evidence to back it up. Among my all-time favorite blogs sends me an e-mail each day or every two days.
I love it. It offers me more information than a month of Sundays of autoresponder messages from any other blog.
Having said that, users also don't mind in the event that you post only once weekly. Truth be told, readers are only seeking to see how they can benefit from your site - that's pretty much the only reason why they're there and just why they signed up to your e-mail list (unless they are friends or family.
Alright - let's get right down to the posting schedules.
Daily/Multiple Times A Day
Oooh! I feel I'm going to provoke quite a bit of controversy with this one, aren't I?
But yes - I believe that posting multiple times each day can be beneficial to blogs. If for reasons uknown you're not open to post multiple times each day, then you should strive to post at least one time a day. For pretty much 95% of people scanning this post, that's what you ought to be doing.
You need to definitely post this often in the event that you run one of the following blogs, or take part in one of the following business strategies.
Informational/Tips Blogs
Take this blog for example - it deals mainly with blogging, Internet marketing, and SEO tips. Put simply, it offers valuable information to those that read this website regularly.
To be branded as Go to this site in your niche, your site needs to have just as much helpful, quality content on it. If that means posting 3-5 times each day, go ahead.
Most blogs on the Internet (including yours) will fall into this category.
Personal Blogs
Let's face it - personal blogs usually don't get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.
There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or B.) An excellent writer who can hold people spellbound.
Chances are, you are not either. But let's just guess that you decide to go on and start a personal blog regardless. You have to be posting once per day.
For some personal blogs, I wouldn't recommend more often than once a day (because hey - people like to have a little time to take into account themselves, and not simply you).
However, once each day is usually necessary, if you would like any kind of traffic. This is due to that the people who do follow and read your site regularly obviously think you're a fantastic writer or funny. And, they need their daily dose of fantastic funny (but again, don't overdose).
The Benefits
No doubt about it, there are certain benefits you get from posting daily that you will not get in the event that you post less often.
Search Engine Optimization
Although this can't be outright proven, it's becoming clearer that Google favors blogs that post content regularly throughout the day.
When you publish a fresh post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.
If they are notified quite often, that means you blog often. In the event that you blog often, that means your blog is active and regularly providing content to your readers.
All things said, this can not be proven, but it's a general trend I see after conducting research in the SERP's.
Alexa Ranking
Although posting 10 times a day imply that you'll automatically be promoted to the most notable 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, in comparison to blogs that post less frequently with exactly the same quality standards.
Case Studies
I recently came across a forum thread where an Affiliate marketer laid down his technique to go from $0-$200/day in AdSense earnings in two months flat.
What he basically did was outsource cheap content writing jobs to freelance article writers. He hired many 'em, posting on his blog 30-40 times. Every. Single. Day.
The result? He's sitting pretty with $200/day in AdSense earnings. In 8 weeks, flat. And that's only 1 of his online businesses.
Let's take another example. An excellent friend of mine, for whom Not long ago i guest posted, has a prestigious Alexa rank of 44K, amassing a complete of 14,000 page views every single day.
He posts a minimum of three times each day. And it's really taken him a measly two years to be at where he could be right now.
That's pretty good, if you ask me.
ALTERNATIVELY...
However, this rule doesn't apply to all sorts of blogs. Actually, posting multiple times a day, as well as once daily, will be disastrous to certain blogs.
Business Blogs
By business blogs, I mean blogs that participate in already established, offline companies - Wal-Mart, for instance. These kind of blogs shouldn't - I repeat, shouldn't post more than twice weekly (and really, once weekly is all you need to be doing).
Why?
Simply because those forms of blogs aren't meant to be updated regularly. Usually, they're simply about discounts, or business news.
They have no need for SEO (unless it is a local service people actually seek out online). Essentially, it's just a front that says "we're online too".
Do You Have Something Worthwhile To Say?
You have something worthwhile to state? Something that will actually help/inspire/motivate people? Do you?
You don't?
Then don't say anything.
Simple as that. If you are not sure about whether or not you need to blog everyday, then blog when you have something to say.
However, try to maintain some sort of consistency. In the event that you get sudden post inspirations, then go ahead and write the blog posts, but don't publish them - yet.